Project Description

IHOP Pancake Squad Logo Branding Brand Strategy Campaign

IHOP PANCAKE SQUAD BRANDING

BRIEF

IHOP has long been known as a family-friendly restaurant brand. After 60 years of spreading happiness around the globe, the brand wanted to build on that tradition by creating a deeper, more enriching experience for both families and primarily for children. Because we all know that happy kids = a happy family. And a happy family = a return visit.

CHALLENGE

The challenge was to develop a program that was specifically aimed at creating happy kids, to give them a more immersive experience both in and out of the restaurant. The goal was to ensure the program aligned with the brand promise of “Spreading Happiness” and ideally, the experience would be highly shareable, as well.

SOLUTION

The Pancake Squad was created to truly help define a program that was JUST for kids. As a “squad” the kids can belong to something bigger and more meaningful. The program features a unique look and feel (yet is complementary to the main branding), and offers an app and in-store experience that focus directly on the perspective of the kids.

IHOP Pancake Squad Kids Program Family Custom Photography Lifestyle Food Photography Food stylist technology app development Augmented Reality Games
IHOP Pancake Squad Kids Program Family Custom Photography Lifestyle Food Photography Food stylist technology app development Augmented Reality Games
IHOP Pancake Squad Kids Program Family Custom Photography Lifestyle Food Photography Food stylist technology app development Augmented Reality Games

+ GAME APP DEVELOPMENT

IHOP Pancake Squad Kids Program Family Custom Photography Lifestyle Food Photography Food stylist technology app development Augmented Reality Games

+ SIGNAGE

IHOP Pancake Squad Kids Program Family Custom Photography Lifestyle Food Photography Food stylist technology app development Augmented Reality Games
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