Project Description
BETTER HOMES AND GARDENS® REAL ESTATE LIFESTYLE PHOTOSHOOT
BRIEF
Better Homes and Gardens Real Estate requires unique lifestyle photography for use in national advertising as well as templates for franchisee use, including print ads, direct marketing materials, e-marketing materials, digital and social templates.
CHALLENGE
The challenge was to embody the concept of the “Expect Better” campaign by featuring original lifestyle images of people enjoying a better life in their new home as well as showing how they get a better buying/selling experience in a warm and “ownable” way.
SOLUTION
Over the span of 5 years, the nm+u team has delivered various lifestyle photography collections for the Better Homes and Gardens Real Estate “Expect Better” campaign after thorough planning, pre-production, and location scouting. Lighting, wardrobe selection, casting, prop styling, make-up, post-production and coloration were intentional focuses in order to achieve the look and feel that now makes up the “Expect Better” campaign style.
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