Project Description
WINGATE BY WYNDHAM LIFESTYLE PHOTOGRAPHY
BRIEF
After the rebrand of Wingate by Wyndham was complete, the need for custom brand photography to support it was necessary.
CHALLENGE
The challenge was to embody the new concept of “Let’s Connect” while showing off not only the lifestyle of the Wingate by Wyndham travelers both in and out of the hotel, but also to feature the amenities of the hotel in a compelling and “ownable” way.
SOLUTION
With roughly a month of planning, pre-production and location scouting culminating in a two-day, three locations shoot in Nashville, TN the nm+u team was able to deliver 50+ custom photos. Lighting, wardrobe selection, casting, prop styling, make-up, post-production and coloration were intentional focuses in order to achieve the look and feel that now makes up the “Let’s Connect” campaign style.