Project Description
RADISSON: DISCOVER CANADA CAMPAIGN
BRIEF
Radisson Hotels and Resorts was looking for a fun and engaging way to provide additional marketing support to their Canadian properties and increase bookings with their quarterly offer.
CHALLENGE
With around 20 properties spread over several territories, the challenge was to find a cost-effective and interesting way to highlight and ensure visibility to each property.
SOLUTION
NM+U created a BuzzFeed style website where travelers could answer questions to test their Canada knowledge and then receive a recommendation on the Canadian property that would be most fitting for them, based on responses. The results page would not only highlight the property but also destination highlights. Both the website and supporting banner ads were created in both English and French.
+ DISCOVER CANADA CAMPAIGN: “HOW MUCH CANADA DO YOU KNOW?” QUIZ WEBSITE
+ DISCOVER CANADA CAMPAIGN: DIGITAL BANNER ADS
RADISSON: DISCOVER CANADA CAMPAIGN BRIEF Radisson Hotels and Resorts was looking for a fun and engaging way to provide additional marketing support to their Canadian properties and increase bookings with their quarterly offer. CHALLENGE With around 20 properties spread over several territories, the challenge was [...]
TRADITIONAL MARKETING: OUT OF HOME + RADISSON RED: CAMPAIGN LAUNCH OUT OF HOME + IHOP FRESH & GO: LAUNCH OUT OF HOME MATERIALS + BETTER HOMES AND GARDENS MAGAZINE: EXPECT BETTER SPREAD + IHOP: PANCAKE [...]
TRADITIONAL MARKETING: COMMERCIALS + HAWTHORN BY WYNDHAM: WE THE TRAVELERS COMMERCIAL Shot over 2 days in the newest Hawthorn Suites by Wyndham prototype, NM+U worked with a production crew, stylists, hair and makeup, and 12 talent to create a fun and sometimes cute way of showing off [...]
See similar pieces
Radisson: Discover Canada Campaign
RADISSON: DISCOVER CANADA CAMPAIGN BRIEF Radisson Hotels and Resorts was looking for a fun and engaging way to provide additional marketing support to their Canadian properties and increase bookings with their quarterly offer. CHALLENGE With around 20 properties spread over several territories, the challenge was [...]
Traditional Marketing:
Out of Home
TRADITIONAL MARKETING: OUT OF HOME + RADISSON RED: CAMPAIGN LAUNCH OUT OF HOME + IHOP FRESH & GO: LAUNCH OUT OF HOME MATERIALS + BETTER HOMES AND GARDENS MAGAZINE: EXPECT BETTER SPREAD + IHOP: PANCAKE [...]
Traditional Marketing:
Commercials
TRADITIONAL MARKETING: COMMERCIALS + HAWTHORN BY WYNDHAM: WE THE TRAVELERS COMMERCIAL Shot over 2 days in the newest Hawthorn Suites by Wyndham prototype, NM+U worked with a production crew, stylists, hair and makeup, and 12 talent to create a fun and sometimes cute way of showing off [...]