Project Description
APPLEBEE’S RIBS CAMPAIGN
BRIEF
Having recently completed a rebranding, the “Celebrate Everything” positioning of Applebee’s International needed to be captured and conveyed into a :30 National TV spot running in Mexico showing a limited-time offer for Ribs.
CHALLENGE
The challenge was to feature the ribs in a compelling and delicious way, while also portraying the brand as the place to be to celebrate everything for people of all ages.
SOLUTION
NM+U wrote, storyboarded and created this “Celebrate Everything” video contrasting where you are with where you “want” to be. Ultimately showing the restaurant as a place with great ribs, and that you’re equally happy spending time there with friends or with family.
With roughly a months of planning, pre-production and location scouting culminating in a two-day, shoot in Guadalajara, Mexico the nm+u team was able to deliver a video defining these concepts on time and on budget.
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