Project Description

Baymont Inns by Wyndham Branding Positioning Traditional Digital Social Media

BAYMONT BY WYNDHAM: WELCOME CAMPAIGN

BRIEF

Baymont by Wyndham is all about Hometown Hospitality, which means making everyone feel welcome from the moment they arrive. To help with this, the brand created “welcome kits” to send to each franchisee to keep at the front desk with items to help guests feel more welcome during their stay.

CHALLENGE

NM+U’s challenge was to bring awareness to the fact that these kits were available at all properties and pay off the brand’s value proposition on social media. The target was not only guests but also building excitement and momentum for the franchisees.

SOLUTION

The solution was to create a series of stop-motion videos, showing each of the items in a fun and unexpected way, to capture attention while delivering the benefit, and brand value message.

+ RESULTS

5 Conceptual directions

1 Set of scripts & storyboard

3 Days of pre-production & planning

1 (long) day of shooting

3 days of post-production

5 :15 videos

10 social posts

+ SOCIAL POST

Baymont Inns by Wyndham Branding Positioning Traditional Digital Social Media Marketing
Baymont Inns by Wyndham Branding Positioning Traditional Digital Social Media Marketing
Baymont Inns by Wyndham Branding Positioning Traditional Digital Social Media
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START A PROJECT
2020-11-20T05:51:24-05:00

TRADITIONAL MARKETING: OUT OF HOME + RADISSON RED: CAMPAIGN LAUNCH OUT OF HOME + IHOP FRESH & GO: LAUNCH OUT OF HOME MATERIALS + BETTER HOMES AND GARDENS MAGAZINE: EXPECT BETTER SPREAD + IHOP: PANCAKE [...]

2020-11-16T14:36:51-05:00

TRADITIONAL MARKETING: COMMERCIALS + HAWTHORN BY WYNDHAM: WE THE TRAVELERS COMMERCIAL Shot over 2 days in the newest Hawthorn Suites by Wyndham prototype, NM+U worked with a production crew, stylists, hair and makeup, and 12 talent to create a fun and sometimes cute way of showing off [...]