Project Description

ERA Real Estate Corner Your Market Branding and Positioning

ERA REAL ESTATE:
BRANDING & B2B CAMPAIGN

BRIEF

ERA is the only brand in real estate who embodies an understanding of Real Estate being primarily a local- focused business; with the agents and brokers being the primary points of contacts in making business happen.

CHALLENGE

The challenge is to define and offer a clear benefit for agents and brokers while clearly articulating that the offering of the brand is not to get in the way of their existing local equity. The power of affiliating with a national brand is that a local broker can take advantage of scale; tools, resources and programs that would be out of reach for an independent broker. All while creating a design scheme that has ability to be hyper-modified without losing it’s core recognition.

SOLUTION

CORNER YOUR MARKET was designed as a double entendre. ERA Real Estate offers tools to help you “corner” your local market, and that ERA real estate understands that real estate doesn’t happen at the national level, but on the corner… of every small town and neighborhood nationwide. The elements used to personify these concepts are a triangle, reflective of the brand icon as well as a location device. Also a map-like pattern was created that can be modified to portray local city and neighborhood maps.

ERA Real Estate Digital marketing Traditional marketing Content Generation
ERA Real Estate Digital marketing Traditional marketing Content Generation mockup

+ MARKETING MATERIALS

ERA Real Estate Digital marketing Traditional marketing Content Generation mockup
ERA Real Estate Digital marketing Traditional marketing Content Generation mockup
ERA Real Estate Digital marketing Traditional marketing Content Generation mockup
ERA Real Estate Digital marketing Traditional marketing Content Generation mockup
ERA Real Estate Digital marketing Traditional marketing Content Generation mockup

+ SOCIAL MEDIA

ERA Real Estate Digital marketing Traditional marketing Content Generation mockup

+ “POWERED BY” BRAND FLEXIBILITY

The ERA Powered branding is a completely unique branding proposition offered to companies who want to take advantage of the tools, resources, services and programs, but feel strongly that their local brand equity is at the core of their success. With such an array of options that COULD be created to accommodate any type of brand and color palette, it became imperative that nm+u create visual devices that we strong enough, and dynamic enough to flex in a multitude of directions without being broken or losing their ability to be recognized as an ERA affiliate.

ERA Real Estate Digital marketing Traditional marketing Content Generation mockup

+ PHOTOGRAPHY

ERA Real Estate Photography Branding and Positioning Corner Your Market
READY TO WORK WITH US?
START A PROJECT

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