Project Description
SYSCO GUEST SUPPLY WEBSITE
Background Information
Sysco’s Guest Supply had recently completed a comprehensive rebranding process in collaboration with nm+u. The brand’s new name, visual identity and creative platform supported its position as the leading manufacturer and distributor of hotel supplies including amenities, textiles, furniture, fixtures and equipment.
The Challenge
Guest Supply tasked nm+u with a comprehensive revamp of their main website at guestsupply.com. The project required a clear understanding of the brand’s existing online ordering platform, its capabilities and limitations as well as existing customer behaviors and ordering patterns.
Our Approach
nm+u followed established e-commerce best practices to develop a modern and cohesive user experience that took into account the uniqueness of Guest Supply’s comprehensive product catalog as well as the brand’s different audiences.
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