Project Description
HOWARD JOHNSON BY WYNDHAM VIDEOS
Background Information
Howard Johnson Hotels wanted to capture it’s quirky nature in videos. It was known that most people called the brand HoJo in conversation. Using this insight, the team took to finding things that rhymed with HoJo, and particularly peculiar images that would stop the users engage their curiosity, while also being loosely tied to brand features, like pet-friendliness or roadside nature.
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Traditional Marketing:
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Traditional Marketing:
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