Project Description

IHOP International Logo Spreading Happiness

IHOP: ALL YOU CAN EAT PANCAKES

BRIEF

As a bi-annual event, All You Can Eat Pancakes, is always a crowdpleaser. The challenge is to keep it fresh time after time.

CHALLENGE

Continually refreshing the promotion with a clear value message, but a newly memorable and clearly differentiated campaign is the challenge.

SOLUTION

Time after time, it’s shown that large bunches of pancakes are universally loved visual. Attaching a concept and applying emotion to them continues to be a successful combination. Below are a few examples of the campaign windows created over the past 5 years of engagment.

+ 2020 AYCE

IHOP All You Can Eat Pancakes Campaign Social Media Post Content Generation
IHOP All You Can Eat Pancakes Campaign Social Media Post Content Generation

+ RESULTS

105K
Monthly AVG Interactions during AYCE

13.5K
Monthly AVG Fan Acquisition during AYCE

29.35%
Website Traffic from Facebook

18.35%
of total website sessions AYCE Landing Page

106.8M
Campaign Impressions

+ SOCIAL POSTS

IHOP All You Can Eat Pancakes Campaign Social Media Post Content Generation

+ IN-STORE MARKETING MATERIALS

IHOP All You Can Eat Pancakes Campaign Traditional Marketing Content Generation

+ 2019 AYCE

IHOP All You Can Eat Pancakes Campaign Social Media Post Content Generation
IHOP All You Can Eat Pancakes Campaign Social Media Post Content Generation

+ RESULTS

148K (+65% vs rest of 2019)
Monthly AVG Interactions during AYCE

13.5K (+62% vs rest of 2019)
Monthly AVG Fan Acquisition during AYCE

29.35% (+8.3% vs rest of 2019)
Website Traffic from Facebook

10%
of total website sessions AYCE Landing Page

57.8M
Campaign Impressions

+ SOCIAL POSTS

IHOP All You Can Eat Pancakes Campaign Traditional Marketing Content Generation

+ 2018 AYCE

IHOP All You Can Eat Pancakes Campaign Social Media Post Content Generation
IHOP All You Can Eat Pancakes Campaign Social Media Post Content Generation

+ RESULTS

112K(+105.2% vs rest of 2018)
Monthly AVG Interactions during AYCE

34K (+108.25% vs rest of 2018)
Monthly AVG Fan Acquisition during AYCE

15.45% (+11.58% vs rest of 2018)
Website Traffic from Facebook

69.4M
Campaign Impressions

+ SOCIAL POSTS

IHOP All You Can Eat Pancakes Campaign Social Media Post Content Generation

+ IN-STORE MARKETING MATERIALS

IHOP All You Can Eat Pancakes Campaign Traditional Marketing Content Generation
READY TO WORK WITH US?
START A PROJECT
2020-11-20T05:51:24-05:00

TRADITIONAL MARKETING: OUT OF HOME + RADISSON RED: CAMPAIGN LAUNCH OUT OF HOME + IHOP FRESH & GO: LAUNCH OUT OF HOME MATERIALS + BETTER HOMES AND GARDENS MAGAZINE: EXPECT BETTER SPREAD + IHOP: PANCAKE [...]

2020-11-16T14:36:51-05:00

TRADITIONAL MARKETING: COMMERCIALS + HAWTHORN BY WYNDHAM: WE THE TRAVELERS COMMERCIAL Shot over 2 days in the newest Hawthorn Suites by Wyndham prototype, NM+U worked with a production crew, stylists, hair and makeup, and 12 talent to create a fun and sometimes cute way of showing off [...]