Project Description
IHOP: ALL YOU CAN EAT PANCAKES
BRIEF
As a bi-annual event, All You Can Eat Pancakes, is always a crowdpleaser. The challenge is to keep it fresh time after time.
CHALLENGE
Continually refreshing the promotion with a clear value message, but a newly memorable and clearly differentiated campaign is the challenge.
SOLUTION
Time after time, it’s shown that large bunches of pancakes are universally loved visual. Attaching a concept and applying emotion to them continues to be a successful combination. Below are a few examples of the campaign windows created over the past 5 years of engagment.
+ 2020 AYCE
+ RESULTS
105K
Monthly AVG Interactions during AYCE
13.5K
Monthly AVG Fan Acquisition during AYCE
29.35%
Website Traffic from Facebook
18.35%
of total website sessions AYCE Landing Page
106.8M
Campaign Impressions
+ SOCIAL POSTS
+ IN-STORE MARKETING MATERIALS
+ 2019 AYCE
+ RESULTS
148K (+65% vs rest of 2019)
Monthly AVG Interactions during AYCE
13.5K (+62% vs rest of 2019)
Monthly AVG Fan Acquisition during AYCE
29.35% (+8.3% vs rest of 2019)
Website Traffic from Facebook
10%
of total website sessions AYCE Landing Page
57.8M
Campaign Impressions
+ SOCIAL POSTS
+ 2018 AYCE
+ RESULTS
112K(+105.2% vs rest of 2018)
Monthly AVG Interactions during AYCE
34K (+108.25% vs rest of 2018)
Monthly AVG Fan Acquisition during AYCE
15.45% (+11.58% vs rest of 2018)
Website Traffic from Facebook
69.4M
Campaign Impressions
+ SOCIAL POSTS
+ IN-STORE MARKETING MATERIALS
RADISSON: DISCOVER CANADA CAMPAIGN BRIEF Radisson Hotels and Resorts was looking for a fun and engaging way to provide additional marketing support to their Canadian properties and increase bookings with their quarterly offer. CHALLENGE With around 20 properties spread over several territories, the challenge was [...]
TRADITIONAL MARKETING: OUT OF HOME + RADISSON RED: CAMPAIGN LAUNCH OUT OF HOME + IHOP FRESH & GO: LAUNCH OUT OF HOME MATERIALS + BETTER HOMES AND GARDENS MAGAZINE: EXPECT BETTER SPREAD + IHOP: PANCAKE [...]
TRADITIONAL MARKETING: COMMERCIALS + HAWTHORN BY WYNDHAM: WE THE TRAVELERS COMMERCIAL Shot over 2 days in the newest Hawthorn Suites by Wyndham prototype, NM+U worked with a production crew, stylists, hair and makeup, and 12 talent to create a fun and sometimes cute way of showing off [...]