Project Description
MELIÁ HOTELS & RESORTS:
SOCIAL MEDIA MARKETING
BRIEF
Two Meliá Hotels & Resorts properties approached nm+u to help with the primary goals of gaining fans and engagements for retargeting purposes.
CHALLENGE
Meliá Nassau Beach had an existing audience of around 3k followers and was having trouble getting beyond. Meliá Braco Village had not launched at all yet so they needed a complete launch from the ground up.
SOLUTION
nm+u’s fan growth + engagement flywheel philosophy was perfect fit for these two properties. Within the first year, the fan counts were over 80k and 50k respectively. But the true key to retaining these new fans was providing quality, captivating content that kept new users coming in, and existing fans attentive and engaged. Touting an average engagement rate of around 12% each, there’s no doubt that those who come to engage, are coming to stay.
+ MELIÁ NASSAU BEACH
+ NASSAU BEACH RESULTS
Total Facebook Fans: 84K
FB Engagements/month: +17K
FB Engagement Rate: 11.2%
FB Monthly Reach: 620K
Instagram Engagements/month: 5K
IG Monthly Reach: 90K
+ MELIÁ BRACO VILLAGE
+ BRACO VILLAGE RESULTS
Total Facebook Fans: 72K
FB Engagements/month: +9K
FB Engagement Rate: 12%
FB Monthly Reach: 408K
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