Project Description
Project Description
The agency was tasked with conceptualizing and bringing to life a global campaign to raise awareness for the brand and expand the brand’s reach.
Radisson for Life!: Sweepstakes campaign promising a single winner a stay at any Radisson in the world, every year, for the rest of his/her life. The campaign was open to participants from all over the world and was supported with a comprehensive media campaign across digital channels, as well as on-location at Radisson properties.
Key Elements:
- Social at the core: the campaign’s microsite featured tight integration with Facebook and invited participants to share with their friends.
- Engaging: in order to keep participants engaged after entry, we added a hashtag contest component. The hashtag contest featured a new challenge every week, asking users to take a photo based on the weekly theme and hashtag it with #radissonforlife. The hashtag content boosted engagement and reward participants with additional entries for the sweepstakes.
- Multi-network: users were encouraged to post their hashtag visuals on the network of their choice and aggregated entries from Twitter, Pinterest and Instagram using a dynamic content aggregation tool at radissonforlife.com.
- Marketing support: a comprehensive campaign featured digital advertising, blog seeding, social media advertising, as well as on-location and e-mail database marketing initiatives.
Key Outcomes/Results:
- 53,000+ Sweepstakes entries
- 189,000 Microsite visits
- 3,900+ Photo entries in hashtag contest
- 57% Increase in Twitter followers
- 15% Increase in Facebook followers, to over 100K
- 2,987,895 Impressions on social channels
Design Sample Details
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