Project Description

Radisson Logo Branding Campaign Social Media Technology

RADISSON: LATAM 30TH CELEBRATION CAMPAIGN

BRIEF

Radisson Hotel Group engaged NM+U to develop a campaign to celebrate the 30th Anniversary of Radisson Hotels’ presence in Latin America. They were looking for an ownable campaign that would not only commemorate this special milestone and generate excitement for the anniversary event in Mexico, but also provide assets to highlight the anniversary at the brand and property level.

CHALLENGE

To create a campaign that could be used in properties across all brands in the RHG portfolio throughout the anniversary year. Although initial deliverables were used for a kick-off event, RHG was looking for a campaign with legs that could be leveraged long term and that would be relevant across several Latin American countries.

SOLUTION

NM+U developed a visual identity for the campaign centering around a custom 30th anniversary logo made up of vibrant and colorful mosaic tiles that set the tone for the celebration. There are several versions of the logo based on one approved pattern for overall use on non-country specific communications as well as custom versions for individual countries. Additionally, NM+U developed all copy for the campaign in English, Spanish and Portuguese and produced materials including event invitations and support, on-property collateral, swag creative and a custom image library.

+ VISUAL IDENTITY

There are multiple versions of the LATAM 30 Years logo, making use of different mosaic styles. One version was selected for overall use, while other patterns are specific to individual Latin American countries.

Radisson LATAM 30 anniversary visual identity mockup

+ COLLATERAL MATERIALS

Radisson LATAM 30 anniversary ads content translation mockup

+ FACEBOOK CAROUSEL AD TEMPLATE FOR PROPERTIES

Radisson LATAM 30 anniversary ads content translation
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START A PROJECT
2020-11-20T05:51:24-05:00

TRADITIONAL MARKETING: OUT OF HOME + RADISSON RED: CAMPAIGN LAUNCH OUT OF HOME + IHOP FRESH & GO: LAUNCH OUT OF HOME MATERIALS + BETTER HOMES AND GARDENS MAGAZINE: EXPECT BETTER SPREAD + IHOP: PANCAKE [...]

2020-11-16T14:36:51-05:00

TRADITIONAL MARKETING: COMMERCIALS + HAWTHORN BY WYNDHAM: WE THE TRAVELERS COMMERCIAL Shot over 2 days in the newest Hawthorn Suites by Wyndham prototype, NM+U worked with a production crew, stylists, hair and makeup, and 12 talent to create a fun and sometimes cute way of showing off [...]