Project Description
WINGATE BY WYNDHAM:
REBRANDING
BRIEF
Wingate By Wyndham is an award-winning, highly-prototypical midscale hotel brand with nearly 200 properties across North America. The brand targets business travelers with its portfolio of highly-consistent hotels and a wide range of amenities included in the price.
CHALLENGE
The brand engaged nm+u to develop a comprehensive creative strategy and messaging platform to support its new “Modern Life in Balance” positioning. Additionally, nm+u was asked to clearly highlight the brand’s key selling attributes including their award-winning hotels, their business-traveler-friendly features and the Wyndham Rewards loyalty program.
SOLUTION
nm+u conducted a comprehensive analysis of the brand, the audience and its competition to identify a truly differentiated way to bring the brand’s positioning to life. The resulting creative platform, centered under the tagline “LET’S CONNECT” describes a brand that embraces the hectic lifestyle of the brand’s audience. Here modern travelers can multitask in comfort, stay productive, rewarded and connected to their routines during their travels.
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