Project Description
WINGATE BY WYNDHAM LIFESTYLE PHOTOGRAPHY
BRIEF
After the rebrand of Wingate by Wyndham was complete, the need for custom brand photography to support it was necessary.
CHALLENGE
The challenge was to embody the new concept of “Let’s Connect” while showing off not only the lifestyle of the Wingate by Wyndham travelers both in and out of the hotel, but also to feature the amenities of the hotel in a compelling and “ownable” way.
SOLUTION
With roughly a month of planning, pre-production and location scouting culminating in a two-day, three locations shoot in Nashville, TN the nm+u team was able to deliver 50+ custom photos. Lighting, wardrobe selection, casting, prop styling, make-up, post-production and coloration were intentional focuses in order to achieve the look and feel that now makes up the “Let’s Connect” campaign style.
See similar pieces
Radisson: Discover Canada Campaign
RADISSON: DISCOVER CANADA CAMPAIGN BRIEF Radisson Hotels and Resorts was looking for a fun and engaging way to provide additional marketing support to their Canadian properties and increase bookings with their quarterly offer. CHALLENGE With around 20 properties spread over several territories, the challenge was [...]
Traditional Marketing:
Out of Home
TRADITIONAL MARKETING: OUT OF HOME + RADISSON RED: CAMPAIGN LAUNCH OUT OF HOME + IHOP FRESH & GO: LAUNCH OUT OF HOME MATERIALS + BETTER HOMES AND GARDENS MAGAZINE: EXPECT BETTER SPREAD + IHOP: PANCAKE [...]
Traditional Marketing:
Commercials
TRADITIONAL MARKETING: COMMERCIALS + HAWTHORN BY WYNDHAM: WE THE TRAVELERS COMMERCIAL Shot over 2 days in the newest Hawthorn Suites by Wyndham prototype, NM+U worked with a production crew, stylists, hair and makeup, and 12 talent to create a fun and sometimes cute way of showing off [...]