CLARION POINTE® BY CHOICE HOTELS: BRANDING BRIEF The Clarion Pointe brand is a new off-shoot of the heritage Clarion brand. With more simplified, modern interiors and efficient, contemporary appointments and amenities, the Clarion Pointe brand needed to reflect its connection to the newly updated Clarion brand, while clearly [...]
RADISSON RED: LAUNCH BRIEF Radisson RED, the unique and edgy brand from Radisson Hotel Group’s portfolio, engaged NM+U as they prepared for expansion into new cities. The ask was to develop a launch strategy that could be replicated no matter the destination, while always staying true to [...]
GUEST SUPPLY: EVENTS ANNUAL CONFERENCES Every year since 2015, Guest Supply has hosted it's own National Association of Suppliers Convention. As an opportunity for full Guest Supply organization to come together and meet over the year's successes, and following year's goals, it also serves to the suppliers [...]
IHOP: PANCAKE SQUAD BRIEF IHOP has long been known as a family-friendly restaurant brand. After 60 years of spreading happiness around the globe, the brand wanted to build on that tradition by creating a deeper, more enriching experience for both families and primarily for children. Because we [...]
ERA REAL ESTATE: BRANDING & B2B CAMPAIGN BRIEF ERA is the only brand in real estate who embodies an understanding of Real Estate being primarily a local- focused business; with the agents and brokers being the primary points of contacts in making business happen. CHALLENGE [...]
SLEEP INN BY CHOICE HOTELS: BRANDING BRIEF Refresh existing logo/brand identity for “Sleep Inn” that leverages Sleep Inn’s value proposition as a new-build hard spec brand. Ensure new identity works in the following types of applications: Exterior signage – both for use in monument-type signs and on-building/welcome [...]
CLIMB® REAL ESTATE: BRANDING BRIEF The Climb Real Estate brand was born in San Francisco and acquired by the Realogy Franchise Group in 2018. The brand was known for it's innovative approach to technology, culture and most of all, collaboration. The brief was to take this local [...]
BETTER HOMES & GARDENS® REAL ESTATE B2B: BE BETTER® CAMPAIGN BRIEF The Better Homes & Gardens Real Estate brand is known as the industry's only true lifestyle brand. That designation is important not only to consumers but the agents and brokers who join the brand. CHALLENGE [...]
CLARION® BY CHOICE HOTELS: BRANDING BRIEF The Clarion hotel brand is ubiquitous throughout the US and can be found in every state as well as every major and secondary city. The goal was to refresh the look and feel of the brand’s marketing to reflect that, although [...]
WINGATE BY WYNDHAM: REBRANDING BRIEF Wingate By Wyndham is an award-winning, highly-prototypical midscale hotel brand with nearly 200 properties across North America. The brand targets business travelers with its portfolio of highly-consistent hotels and a wide range of amenities included in the price. CHALLENGE The [...]