WAFELS & DINGES:BRANDING BRIEF The Wafels & Dinges brand has become a staple of NYC indulgence over the past decade. With their Belgian wafels being unlike anything in the states, the time had come for national, franchised expansion. nm+u was tasked with preparing the brand for franchising.. [...]
IHOP PANCAKE SQUAD BRANDING BRIEF IHOP has long been known as a family-friendly restaurant brand. After 60 years of spreading happiness around the globe, the brand wanted to build on that tradition by creating a deeper, more enriching experience for both families and primarily for children. Because [...]
DOLCE HOTELS & RESORTS: REBRANDING BRIEF Dolce Hotels and Resorts is an upper-upscale hotel brand with a strong focus in the meetings and conventions market and with a portfolio of branded and soft-branded properties across the U.S. and Europe. Dolce properties feature expansive convention centers, flexible meeting [...]
TRYP BY WYNDHAM: REBRANDING BRIEF TRYP By Wyndham is a is lifestyle limited-service hotel brand with properties across the Americas and Europe, as well as a growing presence in other global markets. TRYP properties are typically city-centric and provide guests with a convenience base from where to [...]
PROJECT / Rebranding Project Description Sysco Guest Supply is the world's largest supplier of hotel amenities and a global leader in other key hotel supply areas such as linens, furniture, fixtures and equipment. nm+u was engaged to re-brand Guest Supply with two clear [...]
PROJECT / Rebranding Project Description Applebee’s is the world’s largest casual dining restaurant chain, present in the United States and nearly 20 countries around the world. The brand engaged nm+u as International Agency of Record and tasked the agency with the development of a [...]
Project Description IHOP is the world’s most famous breakfast-inspired restaurant brand. A brand that has been delighting guests with delicious, sumptuous pancakes and other innovative menu items since 1958. As part of its 360 degree brand re-invention IHOP engaged nm+u as its International Agency of Record. Our first task was [...]
HAWTHORN BY WYNDHAM: HOMEMADE@HAWTHORN BRIEF Homemade @ Hawthorn was designed to complement the extended stay nature of the brand. The goal of this program has been to encourage guests to use their in-suite kitchens to make their stay feel more like home. nm+u was tasked with helping [...]
WINGATE BY WYNDHAM LIFESTYLE PHOTOGRAPHY BRIEF After the rebrand of Wingate by Wyndham was complete, the need for custom brand photography to support it was necessary. CHALLENGE The challenge was to embody the new concept of “Let’s Connect” while showing off not only the lifestyle [...]
IHOP MENU ITEMS BRIEF IHOP traded in their traditional white dishware, for colorful and bright new plates and bowls. In addition, there were also brand new menu items. As a result, the need for new menu photography was essential. CHALLENGE The challenge was to [...]