CHOICE HOTELS REBRAND BEFORE AFTER SLEEP INN BRIEF nm+u was tasked with creating a new logo and brand identity for “Sleep Inn” that leverages Sleep Inn’s value proposition as a new-build hard spec brand. The existing logo did not reflect [...]
TRYP by Wyndham:
Positioning + Campaign
Armando Lopez2020-09-11T16:04:54-04:00
PROJECT / Rebranding Project Description TRYP Hotels was a legacy Spanish hotel chain competing in the upscale limited-service segment, with nearly 100 hotels across 60 cities worldwide. In 2010 the brand joined the Wyndham Hotel Group. The agency was tapped to help re-invent [...]
Howard Johnson by Wyndham:
Brand Website
Armando Lopez2020-09-11T16:05:36-04:00
PROJECT / Rebranding Project Description nm+u was tasked with a comprehensive user experience revamp and re-skin of the Howard Johnson website. Part of the comprehensive brand refresh for the HoJo brand. End result closely aligns the website with the rest of the brand. Maintains [...]
Howard Johnson by Wyndham:
Brand Refresh
Armando Lopez2020-09-11T16:06:03-04:00
PROJECT / Rebranding Project Description Howard Johnson, an established economy hotel chain with over 400 properties around the world, tapped nm+u to undertake a comprehensive visual refresh to better align its “Happy” positioning with its original roots and heritage as a roadside hotel [...]
Better Homes & Gardens Real Estate:
“Expect Better” Consumer Campaign
Armando Lopez2020-09-11T16:07:29-04:00
Project Description Better Homes and Gardens Real Estate (BHGRE) is one of the youngest real estate companies in the market. Their more-established competitors enjoy widespread brand recognition and a much larger agent base. BHGRE, however, is built on the foundation of a lifestyle brand that has been an integral [...]
Planet Hollywood Hotels:
Prepare for Franchising
Armando Lopez2020-08-18T12:31:26-04:00
Project Description nm+u was engaged to take the existing Planet Hollywood Hotels brand look-and-feel and evolve it in order to prepare the brand for franchise sales and expansion. Part of the challenge was maintaining the brand’s overall “Fame” positioning and key visual elements but evolve them so that they could [...]
Night Hotels:
Brand Development and Positioning
Armando Lopez2021-11-26T13:39:42-05:00
Project Description nm+u was tasked with developing a comprehensive brand package for Night Hotels, a limited service lifestyle brand targeting conversions. Working with the Night team, nm+u created a comprehensive brand personality, fresh and daring look and feel, and a unique tone and manner based on three distinct brand [...]
Hawthorn Suites by Wyndham:
Brand Development
Armando Lopez2020-09-11T16:08:45-04:00
Project Description Project Description Campaign developed to support Hawthorn’s comprehensive brand repositioning as an upscale extended stay hotel brand. Hawthorn is a newer entrant into the extended-stay market. nm+u developed a clear and undeniable portrayal of the brand as what it is… a long-term solution for long-term stays. Where the [...]