Campaigns

TRADITIONAL MARKETING: OUT OF HOME + RADISSON RED: CAMPAIGN LAUNCH OUT OF HOME + IHOP FRESH & GO: LAUNCH OUT OF HOME MATERIALS + BETTER HOMES AND GARDENS MAGAZINE: EXPECT BETTER SPREAD + IHOP: PANCAKE [...]

TRADITIONAL MARKETING: PRINT ADVERTISING + THE KNOT: DOLCE BY WYNDHAM WEDDINGS CAMPAIGN A Full-Page Ad in The Knot was an opportunity for Dolce Hotels & Resorts to increase brand awareness for this key audience. To capture the "true" feel of events at the properties, the brand chose [...]

IHOP: ALL YOU CAN EAT PANCAKES BRIEF As a bi-annual event, All You Can Eat Pancakes, is always a crowdpleaser. The challenge is to keep it fresh time after time. CHALLENGE Continually refreshing the promotion with a clear value message, but a newly memorable and [...]

WINGATE BY WYNDHAM: FALL CAMPAIGN BRIEF After developing Wingate by Wyndham’s new “Let’s Connect” positioning and creative refresh, NM+U was also engaged to create a media campaign that would serve two purposes: to increase direct bookings and traffic to the brand site while also generating additional brand [...]

RADISSON: LATAM 30TH CELEBRATION CAMPAIGN BRIEF Radisson Hotel Group engaged NM+U to develop a campaign to celebrate the 30th Anniversary of Radisson Hotels’ presence in Latin America. They were looking for an ownable campaign that would not only commemorate this special milestone and generate excitement for the [...]

RADISSON RED: LAUNCH BRIEF Radisson RED, the unique and edgy brand from Radisson Hotel Group’s portfolio, engaged NM+U as they prepared for expansion into new cities. The ask was to develop a launch strategy that could be replicated no matter the destination, while always staying true to [...]

TRADEMARK HOTELS BY WYNDHAM: EMBRACING CHARACTER BRIEF As a newer soft brand with a diverse portfolio, Trademark Collection was looking to increase visibility in North America and communicate their new, more authentic brand identity to a broader audience. CHALLENGE Produce and implement a social influencer [...]

BETTER HOMES & GARDENS® REAL ESTATE B2B: BE BETTER® CAMPAIGN BRIEF The Better Homes & Gardens Real Estate brand is known as the industry's only true lifestyle brand. That designation is important not only to consumers but the agents and brokers who join the brand. CHALLENGE [...]

HOWARD JOHNSON BY WYNDHAM VIDEOS Background Information Howard Johnson Hotels wanted to capture it’s quirky nature in videos. It was known that most people called the brand HoJo in conversation. Using this insight, the team took to finding things that rhymed with HoJo, and particularly peculiar [...]

PROJECT / Rebranding Project Description Applebee’s is the world’s largest casual dining restaurant chain, present in the United States and nearly 20 countries around the world. The brand engaged nm+u as International Agency of Record and tasked the agency with the development of a [...]