Project Description IHOP is the world’s most famous breakfast-inspired restaurant brand. A brand that has been delighting guests with delicious, sumptuous pancakes and other innovative menu items since 1958. As part of its 360 degree brand re-invention IHOP engaged nm+u as its International Agency of Record. Our first task was [...]
HOWARD JOHNSON: POOL RULES / POOLS RULE BRIEF As a brand known for being part of the American road trip, the brand knows that pools are one of its main selling points for families during the summer months. The goal was to make people remember this [...]
HAWTHORN BY WYNDHAM: TV BRIEF After the rebrand of Hawthorn Suites by Wyndham was complete, the need for a commercial to support it was necessary. The videos were to run on social and digital channels and to define the core value proposition of the brand. [...]
WINGATE BY WYNDHAM: TV / DIGITAL TV BRIEF After the rebrand of Wingate by Wyndham was complete, the need for custom brand videos to help launch and support the brand were necessary. CHALLENGE In the first video the challenge was to embody the new concept [...]
HAWTHORN BY WYNDHAM: HOMEMADE@HAWTHORN BRIEF Homemade @ Hawthorn was designed to complement the extended stay nature of the brand. The goal of this program has been to encourage guests to use their in-suite kitchens to make their stay feel more like home. nm+u was tasked with helping [...]
APPLEBEE'S RIBS CAMPAIGN BRIEF Having recently completed a rebranding, the “Celebrate Everything” positioning of Applebee’s International needed to be captured and conveyed into a :30 National TV spot running in Mexico showing a limited-time offer for Ribs. CHALLENGE The challenge was to feature the [...]
WINGATE BY WYNDHAM LIFESTYLE PHOTOGRAPHY BRIEF After the rebrand of Wingate by Wyndham was complete, the need for custom brand photography to support it was necessary. CHALLENGE The challenge was to embody the new concept of “Let’s Connect” while showing off not only the lifestyle [...]
IHOP MENU ITEMS BRIEF IHOP traded in their traditional white dishware, for colorful and bright new plates and bowls. In addition, there were also brand new menu items. As a result, the need for new menu photography was essential. CHALLENGE The challenge was to [...]
PROJECT / Rebranding Project Description TRYP Hotels was a legacy Spanish hotel chain competing in the upscale limited-service segment, with nearly 100 hotels across 60 cities worldwide. In 2010 the brand joined the Wyndham Hotel Group. The agency was tapped to help re-invent [...]
PROJECT / Rebranding Project Description The agency was tasked with conceptualizing and bringing to life a global campaign to raise awareness for the brand and expand the brand’s reach. Radisson for Life!: Sweepstakes campaign promising a single winner a stay at any Radisson in [...]