IHOP: ALL YOU CAN EAT PANCAKES BRIEF As a bi-annual event, All You Can Eat Pancakes, is always a crowdpleaser. The challenge is to keep it fresh time after time. CHALLENGE Continually refreshing the promotion with a clear value message, but a newly memorable and [...]
WINGATE BY WYNDHAM: FALL CAMPAIGN BRIEF After developing Wingate by Wyndham’s new “Let’s Connect” positioning and creative refresh, NM+U was also engaged to create a media campaign that would serve two purposes: to increase direct bookings and traffic to the brand site while also generating additional brand [...]
TRADEMARK HOTELS BY WYNDHAM: EMBRACING CHARACTER BRIEF As a newer soft brand with a diverse portfolio, Trademark Collection was looking to increase visibility in North America and communicate their new, more authentic brand identity to a broader audience. CHALLENGE Produce and implement a social influencer [...]
IHOP MEXICO: SOCIAL DISTANCING & DINE-IN CLOSINGS BRIEF As COVID-19 began to close restaurants in the US, Mexico restaurants saw themselves on the same path and hurried to create a strategy to get ahead of some of the upcoming pressure. CHALLENGE With dine-in capacity at [...]
GUEST SUPPLY: COVID-19 RESPONSE BRIEF As a world leader in supplying hotels with all they need to succeed, including safety and sanitation products, the COVID-19 crisis provided Guest Supply with an opportunity to expand their footprint outside of the hotel space and into other industries. [...]
APPLEBEE'S MEXICO: SOCIAL DISTANCING & DINE-IN CLOSINGS BRIEF As COVID-19 began to close restaurants in the US, Mexico restaurants saw themselves on the same path and hurried to create a strategy to get ahead of some of the upcoming pressure. CHALLENGE With dine-in capacity at [...]
WAFELS & DINGES:BRANDING BRIEF The Wafels & Dinges brand has become a staple of NYC indulgence over the past decade. With their Belgian wafels being unlike anything in the states, the time had come for national, franchised expansion. nm+u was tasked with preparing the brand for franchising.. [...]
IHOP PANCAKE SQUAD BRANDING BRIEF IHOP has long been known as a family-friendly restaurant brand. After 60 years of spreading happiness around the globe, the brand wanted to build on that tradition by creating a deeper, more enriching experience for both families and primarily for children. Because [...]
HOWARD JOHNSON: POOL RULES / POOLS RULE BRIEF As a brand known for being part of the American road trip, the brand knows that pools are one of its main selling points for families during the summer months. The goal was to make people remember this [...]
HAWTHORN BY WYNDHAM: TV BRIEF After the rebrand of Hawthorn Suites by Wyndham was complete, the need for a commercial to support it was necessary. The videos were to run on social and digital channels and to define the core value proposition of the brand. [...]