CLARION POINTE® BY CHOICE HOTELS: BRANDING BRIEF The Clarion Pointe brand is a new off-shoot of the heritage Clarion brand. With more simplified, modern interiors and efficient, contemporary appointments and amenities, the Clarion Pointe brand needed to reflect its connection to the newly updated Clarion brand, while clearly [...]
SLEEP INN BY CHOICE HOTELS: BRANDING BRIEF Refresh existing logo/brand identity for “Sleep Inn” that leverages Sleep Inn’s value proposition as a new-build hard spec brand. Ensure new identity works in the following types of applications: Exterior signage – both for use in monument-type signs and on-building/welcome [...]
CLIMB® REAL ESTATE: BRANDING BRIEF The Climb Real Estate brand was born in San Francisco and acquired by the Realogy Franchise Group in 2018. The brand was known for it's innovative approach to technology, culture and most of all, collaboration. The brief was to take this local [...]
CLARION® BY CHOICE HOTELS: BRANDING BRIEF The Clarion hotel brand is ubiquitous throughout the US and can be found in every state as well as every major and secondary city. The goal was to refresh the look and feel of the brand’s marketing to reflect that, although [...]
WINGATE BY WYNDHAM: REBRANDING BRIEF Wingate By Wyndham is an award-winning, highly-prototypical midscale hotel brand with nearly 200 properties across North America. The brand targets business travelers with its portfolio of highly-consistent hotels and a wide range of amenities included in the price. CHALLENGE The [...]
TRYP BY WYNDHAM: REBRANDING BRIEF TRYP By Wyndham is a is lifestyle limited-service hotel brand with properties across the Americas and Europe, as well as a growing presence in other global markets. TRYP properties are typically city-centric and provide guests with a convenience base from where to [...]
PROJECT / Rebranding Project Description Applebee’s is the world’s largest casual dining restaurant chain, present in the United States and nearly 20 countries around the world. The brand engaged nm+u as International Agency of Record and tasked the agency with the development of a [...]
Project Description IHOP is the world’s most famous breakfast-inspired restaurant brand. A brand that has been delighting guests with delicious, sumptuous pancakes and other innovative menu items since 1958. As part of its 360 degree brand re-invention IHOP engaged nm+u as its International Agency of Record. Our first task was [...]
WINGATE BY WYNDHAM LIFESTYLE PHOTOGRAPHY BRIEF After the rebrand of Wingate by Wyndham was complete, the need for custom brand photography to support it was necessary. CHALLENGE The challenge was to embody the new concept of “Let’s Connect” while showing off not only the lifestyle [...]
IHOP MENU ITEMS BRIEF IHOP traded in their traditional white dishware, for colorful and bright new plates and bowls. In addition, there were also brand new menu items. As a result, the need for new menu photography was essential. CHALLENGE The challenge was to [...]