HAWTHORN SUITES BY WYNDHAM LIFESTYLE PHOTOGRAPHY BRIEF After the rebrand of Hawthorn Suites by Wyndham was complete, the need for custom brand photography and video to support it was necessary. CHALLENGE The challenge was to embody the new concept of “Stay Hawthorn. Stay as you [...]
BETTER HOMES AND GARDENS® REAL ESTATE LIFESTYLE PHOTOSHOOT BRIEF Better Homes and Gardens Real Estate requires unique lifestyle photography for use in national advertising as well as templates for franchisee use, including print ads, direct marketing materials, e-marketing materials, digital and social templates. CHALLENGE The [...]
PROJECT / Rebranding Project Description TRYP Hotels was a legacy Spanish hotel chain competing in the upscale limited-service segment, with nearly 100 hotels across 60 cities worldwide. In 2010 the brand joined the Wyndham Hotel Group. The agency was tapped to help re-invent [...]
PROJECT / Rebranding Project Description Howard Johnson, an established economy hotel chain with over 400 properties around the world, tapped nm+u to undertake a comprehensive visual refresh to better align its “Happy” positioning with its original roots and heritage as a roadside hotel [...]
Project Description Better Homes and Gardens Real Estate (BHGRE) is one of the youngest real estate companies in the market. Their more-established competitors enjoy widespread brand recognition and a much larger agent base. BHGRE, however, is built on the foundation of a lifestyle brand that has been an integral [...]
Project Description Project Description Campaign developed to support Hawthorn’s comprehensive brand repositioning as an upscale extended stay hotel brand. Hawthorn is a newer entrant into the extended-stay market. nm+u developed a clear and undeniable portrayal of the brand as what it is… a long-term solution for long-term stays. Where the [...]