RADISSON: DISCOVER CANADA CAMPAIGN BRIEF Radisson Hotels and Resorts was looking for a fun and engaging way to provide additional marketing support to their Canadian properties and increase bookings with their quarterly offer. CHALLENGE With around 20 properties spread over several territories, the challenge was [...]
BAYMONT BY WYNDHAM: WELCOME CAMPAIGN BRIEF Baymont by Wyndham is all about Hometown Hospitality, which means making everyone feel welcome from the moment they arrive. To help with this, the brand created "welcome kits" to send to each franchisee to keep at the front desk with items [...]
IHOP: ALL YOU CAN EAT PANCAKES BRIEF As a bi-annual event, All You Can Eat Pancakes, is always a crowdpleaser. The challenge is to keep it fresh time after time. CHALLENGE Continually refreshing the promotion with a clear value message, but a newly memorable and [...]
WINGATE BY WYNDHAM: FALL CAMPAIGN BRIEF After developing Wingate by Wyndham’s new “Let’s Connect” positioning and creative refresh, NM+U was also engaged to create a media campaign that would serve two purposes: to increase direct bookings and traffic to the brand site while also generating additional brand [...]
RADISSON: LATAM 30TH CELEBRATION CAMPAIGN BRIEF Radisson Hotel Group engaged NM+U to develop a campaign to celebrate the 30th Anniversary of Radisson Hotels’ presence in Latin America. They were looking for an ownable campaign that would not only commemorate this special milestone and generate excitement for the [...]
IHOP: PANCAKE SQUAD BRIEF IHOP has long been known as a family-friendly restaurant brand. After 60 years of spreading happiness around the globe, the brand wanted to build on that tradition by creating a deeper, more enriching experience for both families and primarily for children. Because we [...]
ERA REAL ESTATE: BRANDING & B2B CAMPAIGN BRIEF ERA is the only brand in real estate who embodies an understanding of Real Estate being primarily a local- focused business; with the agents and brokers being the primary points of contacts in making business happen. CHALLENGE [...]
TRADEMARK HOTELS BY WYNDHAM: EMBRACING CHARACTER BRIEF As a newer soft brand with a diverse portfolio, Trademark Collection was looking to increase visibility in North America and communicate their new, more authentic brand identity to a broader audience. CHALLENGE Produce and implement a social influencer [...]
MELIÁ HOTELS & RESORTS: SOCIAL MEDIA MARKETING BRIEF Two Meliá Hotels & Resorts properties approached nm+u to help with the primary goals of gaining fans and engagements for retargeting purposes. CHALLENGE Meliá Nassau Beach had an existing audience of around 3k followers and was having [...]
IHOP MEXICO: SOCIAL DISTANCING & DINE-IN CLOSINGS BRIEF As COVID-19 began to close restaurants in the US, Mexico restaurants saw themselves on the same path and hurried to create a strategy to get ahead of some of the upcoming pressure. CHALLENGE With dine-in capacity at [...]