ERA REAL ESTATE: SOCIAL MEDIA COVID-19 RESPONSE BRIEF To create meaningful, relevant, multi-platform content and messaging during the COVID-19 pandemic. CHALLENGE As a franchise organization, the goal of a brand is to always deliver value even during uncertain and difficult times. At times like these, [...]
BETTER HOMES & GARDENS® REAL ESTATE: COVID-19 RESPONSE BRIEF To create meaningful, relevant, multi-platform content and messaging during the COVID-19 pandemic. CHALLENGE As a franchise organization, the goal of a brand is always to deliver value even during difficult times and situations. At times like [...]
APPLEBEE'S MEXICO: SOCIAL DISTANCING & DINE-IN CLOSINGS BRIEF As COVID-19 began to close restaurants in the US, Mexico restaurants saw themselves on the same path and hurried to create a strategy to get ahead of some of the upcoming pressure. CHALLENGE With dine-in capacity at [...]
IHOP PANCAKE SQUAD BRANDING BRIEF IHOP has long been known as a family-friendly restaurant brand. After 60 years of spreading happiness around the globe, the brand wanted to build on that tradition by creating a deeper, more enriching experience for both families and primarily for children. Because [...]
HOWARD JOHNSON BY WYNDHAM VIDEOS Background Information Howard Johnson Hotels wanted to capture it’s quirky nature in videos. It was known that most people called the brand HoJo in conversation. Using this insight, the team took to finding things that rhymed with HoJo, and particularly peculiar [...]
PROJECT / Rebranding Project Description Applebee’s is the world’s largest casual dining restaurant chain, present in the United States and nearly 20 countries around the world. The brand engaged nm+u as International Agency of Record and tasked the agency with the development of a [...]
Project Description IHOP is the world’s most famous breakfast-inspired restaurant brand. A brand that has been delighting guests with delicious, sumptuous pancakes and other innovative menu items since 1958. As part of its 360 degree brand re-invention IHOP engaged nm+u as its International Agency of Record. Our first task was [...]
HOWARD JOHNSON: POOL RULES / POOLS RULE BRIEF As a brand known for being part of the American road trip, the brand knows that pools are one of its main selling points for families during the summer months. The goal was to make people remember this [...]
WINGATE BY WYNDHAM: TV / DIGITAL TV BRIEF After the rebrand of Wingate by Wyndham was complete, the need for custom brand videos to help launch and support the brand were necessary. CHALLENGE In the first video the challenge was to embody the new concept [...]
HAWTHORN BY WYNDHAM: HOMEMADE@HAWTHORN BRIEF Homemade @ Hawthorn was designed to complement the extended stay nature of the brand. The goal of this program has been to encourage guests to use their in-suite kitchens to make their stay feel more like home. nm+u was tasked with helping [...]