APPLEBEE'S RIBS CAMPAIGN BRIEF Having recently completed a rebranding, the “Celebrate Everything” positioning of Applebee’s International needed to be captured and conveyed into a :30 National TV spot running in Mexico showing a limited-time offer for Ribs. CHALLENGE The challenge was to feature the [...]
PROJECT / Rebranding Project Description The agency was tasked with conceptualizing and bringing to life a global campaign to raise awareness for the brand and expand the brand’s reach. Radisson for Life!: Sweepstakes campaign promising a single winner a stay at any Radisson in [...]
Project Description Wyndham Rewards aimed to increase the number of members for their hotel rewards program with a fast-paced 12-day initiative that focused on rewarding current and new members. The agency was engaged to identify a way to leverage social media advertising to generate entries and grow the brand’s social [...]
Project Description Radisson wanted to increase their following, engagement, flash sales, and their overall social profile as whole, all during a time of year that is already over saturated by “holiday” messages. Strategy Social Digital While everyone else spent late November up until the 25th promoting [...]