RADISSON: DISCOVER CANADA CAMPAIGN BRIEF Radisson Hotels and Resorts was looking for a fun and engaging way to provide additional marketing support to their Canadian properties and increase bookings with their quarterly offer. CHALLENGE With around 20 properties spread over several territories, the challenge was [...]
TRADITIONAL MARKETING: COMMERCIALS + HAWTHORN BY WYNDHAM: WE THE TRAVELERS COMMERCIAL Shot over 2 days in the newest Hawthorn Suites by Wyndham prototype, NM+U worked with a production crew, stylists, hair and makeup, and 12 talent to create a fun and sometimes cute way of showing off [...]
BAYMONT BY WYNDHAM: WELCOME CAMPAIGN BRIEF Baymont by Wyndham is all about Hometown Hospitality, which means making everyone feel welcome from the moment they arrive. To help with this, the brand created "welcome kits" to send to each franchisee to keep at the front desk with items [...]
WINGATE BY WYNDHAM: FALL CAMPAIGN BRIEF After developing Wingate by Wyndham’s new “Let’s Connect” positioning and creative refresh, NM+U was also engaged to create a media campaign that would serve two purposes: to increase direct bookings and traffic to the brand site while also generating additional brand [...]
IHOP: PANCAKE SQUAD BRIEF IHOP has long been known as a family-friendly restaurant brand. After 60 years of spreading happiness around the globe, the brand wanted to build on that tradition by creating a deeper, more enriching experience for both families and primarily for children. Because we [...]
TRADEMARK HOTELS BY WYNDHAM: EMBRACING CHARACTER BRIEF As a newer soft brand with a diverse portfolio, Trademark Collection was looking to increase visibility in North America and communicate their new, more authentic brand identity to a broader audience. CHALLENGE Produce and implement a social influencer [...]
BETTER HOMES & GARDENS® REAL ESTATE: COVID-19 RESPONSE BRIEF To create meaningful, relevant, multi-platform content and messaging during the COVID-19 pandemic. CHALLENGE As a franchise organization, the goal of a brand is always to deliver value even during difficult times and situations. At times like [...]
HOWARD JOHNSON BY WYNDHAM VIDEOS Background Information Howard Johnson Hotels wanted to capture it’s quirky nature in videos. It was known that most people called the brand HoJo in conversation. Using this insight, the team took to finding things that rhymed with HoJo, and particularly peculiar [...]
HOWARD JOHNSON: POOL RULES / POOLS RULE BRIEF As a brand known for being part of the American road trip, the brand knows that pools are one of its main selling points for families during the summer months. The goal was to make people remember this [...]
HAWTHORN BY WYNDHAM: TV BRIEF After the rebrand of Hawthorn Suites by Wyndham was complete, the need for a commercial to support it was necessary. The videos were to run on social and digital channels and to define the core value proposition of the brand. [...]