BETTER HOMES & GARDENS® REAL ESTATE B2B: BE BETTER® CAMPAIGN BRIEF The Better Homes & Gardens Real Estate brand is known as the industry's only true lifestyle brand. That designation is important not only to consumers but the agents and brokers who join the brand. CHALLENGE [...]
WAFELS & DINGES:BRANDING BRIEF The Wafels & Dinges brand has become a staple of NYC indulgence over the past decade. With their Belgian wafels being unlike anything in the states, the time had come for national, franchised expansion. nm+u was tasked with preparing the brand for franchising.. [...]
DOLCE HOTELS & RESORTS: REBRANDING BRIEF Dolce Hotels and Resorts is an upper-upscale hotel brand with a strong focus in the meetings and conventions market and with a portfolio of branded and soft-branded properties across the U.S. and Europe. Dolce properties feature expansive convention centers, flexible meeting [...]
BETTER HOMES AND GARDENS® REAL ESTATE CAREERS WEBSITE BRIEF Create a talent attraction website that leverages the new BE BETTER campaign. Be light, bright, airy, colorful and full of information that can portray the benefits of joining the BHGRE brand. CHALLENGE As an information heavy [...]
SYSCO GUEST SUPPLY WEBSITE Background Information Sysco’s Guest Supply had recently completed a comprehensive rebranding process in collaboration with nm+u. The brand’s new name, visual identity and creative platform supported its position as the leading manufacturer and distributor of hotel supplies including amenities, textiles, furniture, fixtures [...]
PROJECT / Rebranding Project Description The agency was tasked with conceptualizing and bringing to life a global campaign to raise awareness for the brand and expand the brand’s reach. Radisson for Life!: Sweepstakes campaign promising a single winner a stay at any Radisson in [...]
PROJECT / Rebranding Project Description nm+u was tasked with a comprehensive user experience revamp and re-skin of the Howard Johnson website. Part of the comprehensive brand refresh for the HoJo brand. End result closely aligns the website with the rest of the brand. Maintains [...]
Project Description Occidental Hotels and Resorts needed a dedicated micro site to drive bookings for their uniquely-situated Occidental Grand Xcaret Resort. The resort, located inside Playa del Carmen’s Xcaret Archaeological Team Park provides guests with unlimited access to the park as well as additional perks. Key Site Features: English and [...]
Project Description Occidental Hotels and Resorts needed a dedicated micro site to drive bookings for their dive-oriented resort in the island of Cozumel Mexico. The resort, Occidental Allegro Cozumel Resort offers a variety of diving packages for guests, including the “Ultimate Dive Experience.” Key Site Features: English and Spanish CMS-driven [...]